2018 Color Of The Year: Ultra Violet
Chances are, you've heard of Pantone's pick for 2018 Color Of The Year. Unless you're living under a rock you've more than likely seen the rich purple chosen for 2018: Ultra Violet. Being a Minnesota based company (hello, Prince), we love this color for 2018. How will you use Ultra Violet with the rest of 2018 interior color trends? Missed 2017 interior color trends? Catch up here.
Pantone says that Ultra Violet is especially needed this year in hopes of uniting the Liberal and Conservative political parties. They describe Ultra Violet as being complex and contemplative, suggesting the mysteries of the cosmos and the intrigue of what lies ahead. We're loving this blue-based purple for 2018 color trends.
The History Of Purple
For centuries purple has been associated with royalty - symbolizing power, nobility and luxury, wealth and extravagance - most likely because of it's rarity in nature, and the cost of creating the color (the dyes to create purple hues were extracted from snails!). The color purple was associated with combining the wisdom of blue and the love of red, symbolizing justice and royalty.
Neolithic art dating between 16,000 to 25,000 BC in France were the first to use purple in walls of caves. Tyrian purple, the rich purple dye made from spiny dye-murex snails in the coast cities of Sidon and Tyre in ancient Phoenicia around the 15th century BC, was mentioned in both the Iliad of Homer and the Aeneid of Virgil, and became the color of kings, nobles, priests and magistrates around the Mediterranean. Tyrian purple was also mentioned in the Old Testament.
Tyrian Purple is still incredibly expensive and difficult to produce. German chemist Paul Friedander attempted to recreated Tyrian purple in 2008 and needed 12,000 mollusks to create 1.4 ounces of dye. In 2000, a gram of Tyrian purple made from the ten thousand mollusks necessary according to the originally recorded formula would cost two thousand euros!
Did you know that purple also has sacred associations? In Egypt purple is a symbol of virtue and faith; in Tibet amethysts are considered to be sacred to Buddha; in Christianity purple is the color of choice for both Advent and Lent!
Roman Emperors were referred to as "The Purple", and purple was the royal color of the Caesars. The color purple signifies wealth and privilege in Japan, whereas in Thailand and Tudor Britain purple is the color of mourning. Tyrian purple remained the color of royalty, diplomatic gifts, the bible, gospel manuscripts, imperial documents and bishops throughout the Byzantine Empire until the fall of Constantinople to the Ottoman Turks in 1453, giving way to scarlet as the new royal color in Europe, after the great dye works in Constantinople were destroyed.
Purple became less popular throughout the Middle Ages and the Renaissance, but still played an important role in art. Angels and the Virgin Mary were often depicted wearing purples and violets.
In ancient China purple was regarded as a secondary color, and secondary colors are not as highly favored as the five primary colors of the Chinese spectrum. Crimson took the top slot in China, and symbolized legitimacy, where purple alluded to impropriety. It was not until the 6th Century that purple moved up in ranks above crimson. In China, purple represents spiritual awareness and healing. It can also symbolize luck and fame.
The Power Of Purple
Combining the stability of blue and the energy of red it is often the color of choice for creative types. Prince is the obvious example of an artist embracing the creative and mysterious qualities of the color purple.
Purple is also historically associated with a mystical or spiritual quality, magic and mystery.
Purple is a very tricky color, however. As a secondary color of blue (cool and calming) and red (warm and stimulating) it is neither warm nor cool, yet both warm and cool at the same time. Purple is all about the undertones! We see this a lot in the paint world. Just a slight shift in blue in the undertone and the purple is cool and calming, where a slight shift in red undertone is more visually warm. Violet, of course, is more on the blue side of the spectrum. Where deeper, richer purples (Ultra Violet, for example) are associated with wealth and royalty, lighter purples (like lavender) are softer and associated with spring and romance.
Depending on the undertone in a purple, purple can make us feel uplifted, it can calm the nerves and mind, offer a sense of spirituality, and encourage creativity. The balance of red and blue can cause unrest or uneasiness.
With its history of royalty, purples can be used to create a luxe and sophisticated interior. Shades of purple with blue undertones have a calming effect that are commonly seen in meditation areas and spaces that are meant to energize communities.
How Will You Use 2018's Color Of The Year?
What's your favorite shade of purple? How will you use Ultra Violet in your interior designs in 2018? We can't wait to see!